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UNH Research Finds Angel Investor Behavior Can Be Influenced by Ego

UNH Research Finds Angel Investor Behavior Can Be Influenced by Ego

Angel investors—wealthy individuals who provide essential funds for start-ups—often invest under conditions of extreme uncertainty. While their funds can be vital to early-stage ventures, researchers at the University of New Hampshire found that angels’ egos can play a significant role in their investment decisions—the bigger the ego, the larger and more diverse the deal and the lower the number of co-investors.

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