How to develop an IP strategy? About the session: During the webinar, IP definition and instrument will be presented, with a focus on trade-mark, trade secret, and patents. Key tools will also be provided to define an IP strategy, supporting SMEs to answer fundamental questions (why, where, what?) when it comes to their IP.  

The EUIPO and EBAN, the European Business Angel Network, will discuss the importance of taking intellectual property (IP) into account when building a successful business plan. EUIPO experts will explain why the SMEs that incorporate property rights (i.e. trademarks, designs, patents) in their business strategy can increase professional reputation, competitiveness, value and how intellectual property