STARTS in Motion is an art-tech accelerator programme led by INOVA, that has been designed to empower artists and technologists in further developing their art-tech project by exploring the business side of the creative endeavors. During the last four months, they have worked with art-tech projects, through mentoring and workshops on key topics (business model and strategy, pitching, storytelling, pricing, etc.), to support them in developing their prototype / solution and bring it to the market.

For this session on July 5th, 3 projects have been selected that demonstrate how much the market of transdisciplinary innovation is vibrant in Europe, and how art-driven perspectives can bring disruptive, ethical and sustainable products to life:

• VYX (NL): a tech-driven wearable tailored to the aging population that enhances vital and beautiful living through preventive health monitoring. VYX is part of the Prosthetic X project.
• Go Curb carbon  (FR): an app which combines a carbon calculator, a green wallet and an information page. It aims to bring a new model for encouraging carbon footprint reduction and empowering citizens to adjust their daily choices.
• Digital fashion framework (UK): a digital innovation lab building an immersive, v-commerce platform which will allow users to create, trade and wear virtual fashion and game skins in the metaverse using Extended Realities. We pave the way towards a more sustainable and accessible immersive era in fashion, games and entertainment.

Register Here